Really looking to take your fundraiser to the next level, but unsure how? Want to get started on a campaign but don’t know where to begin? Just trying to make sure your efforts aren’t in vain and your organization achieves its goals?
No matter where you and your fundraising efforts stand – whether you’re raising money for a personal cause or for a huge organization – there are certain methods you can use to solidify funds and get donations for your cause. Let’s face it; sometimes it’s tough or almost impossible to get people to donate, no matter how worthy the cause. A little push in the right direction, though, and they can’t get their wallets out fast enough!
Timing is everything, and not just in stand-up comedy. Knowing when to ask your friends, family, and coworkers for donations is just as important as knowing how to run the campaign.
When do you usually ask people for donations? At WePay, we’ve seen our fair share of donations, to a myriad of causes. One thing we’ve noticed is that people rarely donate on the weekends. They’re just too busy doing other things, and are typically not stuck at their computers.
So forget the weekend. That leaves the work week…but not the entire week. Give people time to settle in before you start asking. Who wants to be bothered on a Monday? Our studies show that over two-thirds of donations are collected from Tuesday until Friday.
But not just any time! Don’t ask them at the end of the day after they’re tired and ready to go home. Send your solicitations out at lunchtime (noon through 1:00 PM) and watch your donations soar.
Not only are there specific times to ask for donations, certain folks out there are going to be more likely to hand over the dough.
For instance, you may think women are more likely to give than men…and it’s true. However, men typically donate more money at once; women just donate more frequently. So if you’re looking for a big push, you know where to go.
It also helps if they’re married: something about being hitched makes people give away their hard earned greenbacks. Not only do they donate more frequently (just under 20% as opposed to 13%), they also give more overall ($65 married, 52% single).
Plus, it also helps to know where your potential givers live! Not every state is the same, as residents in certain areas are more likely to give than others. For instance, California is the most giving state at over 23% of total donations given. Almost a quarter! Clearly, they’re a target you can’t ignore. Other good states: New York (at 10% of total donations), Florida, Texas, and Massachusetts.
So to recap: ask all your married friends who live in California for money toward your cause every Tuesday at noon and you’ll be perfectly fine!
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