How integrated white-label payments transform a business
A critical issue for SaaS businesses and indeed for many other kinds of online platform businesses, including crowdfunding and marketplaces, is adding real, useful functionality for their customers while maintaining the value of the platform itself to those customers. For example, as WePay co-founder, Rich Aberman, says in this webinar, if the new feature is a critical one and isn’t fully integrated, then the user is going to switch to the partner and you risk losing them. Taking payments is exactly this kind of function, which can be critical for user success, but many implementations require intrusive and disruptive switches away from the platform. Taking payments successfully is very different from just taking payments. Starting a successful SaaS business requires a really clear vision of the solution you are providing and of providing value to your users and losing the focus on that can be a fatal mistake.
One of the SaaS platforms that has succeeded in adding payments in a way that supports users and gives them a good experience is ecwid. This e-commerce solution for small and medium businesses aims to provide the fastest possible high-quality start up online for small businesses and has succeeded dramatically. It now serves over one million merchants.
We held a webinar recently with ecwidVP of Strategic Markets, Sridhar Nagarajan and WePay’s Co-Founder and Chief Strategy Officer, Rich Aberman on the topic, “Why integrating white-label payments is the best bet for SaaS platforms.”
Here is a short two minute video of a couple of highlights from the webinar. If you like what you see please sign up to watch the rest on demand at your convenience.