Why white-labelling payments is the best bet for SaaS platforms

April 11, 2017 Partner Success
By Owen Linderholm, Senior Content Strategist
By Owen Linderholm, Senior Content Strategist

payment success: time is money

Transactions are the backbone of e-commerce. One of the first steps any business takes is to figure out how to get paid. For individuals and small merchants this is a straightforward process. But for larger businesses and in particular platform businesses that are enabling other businesses it gets more complex. They want to enable their own customers to succeed because the success of their customers is very much tied to their own success. So enabling payments on their platform makes sense. Platforms and SaaS businesses have taken note and are thinking about payments and how to integrate them into their business.

But taking payments successfully is very different from just taking payments. A critical issue for SaaS and other platforms is to keep their customers on their platform and to make sure the utility they get and the experience they have on the platform is the best possible.

Integrated, white-label payments can be the solution they are looking for that provides the additional service of payments without having their users and customers leave their platform or have a discontinuity of experience.

One of the SaaS platforms that has succeeded in adding payments in a way that supports users and gives them a good experience is ecwid. This e-commerce solution for small and medium businesses aims to provide the fastest possible high-quality start up online for small businesses and has succeeded dramatically.It now serves over one million merchants.

To find out how they did it and how integrated, white-label payments can really transform a platform business and encourage user retention, consistent branding, minimize risk and grow revenue, sign up to attend our Webinar, “Ecwid and WePay: How integrated white-label payments transform a business” on Wednesday, April 26th at 11AM PST.

In this webinar, Ecwid and WePay will share:

  • Why you need to look at payments from an engagement, growth, & revenue perspective
  • How a deep payments partnership is necessary to fuel business growth
  • The real downside of getting user experience wrong
  • Perceived barriers of integrating with a single payments provider
  • The important attributes of an integrated, white-label payments solution

Speakers will be Rich Aberman, Co-Founder and Chief Strategy Officer for WePay and Sridhar Nagarajan, VP of Strategic Markets for ecwid. The discussion will be moderated by Matt Marino, Head of Partnerships at WePay.

There will be plenty of time for live Q&A so if you have questions about how to properly integrate payments into your platform, sign up and get your concerns addressed.

About the author

Owen Linderholm, Senior Content Strategist

Owen Linderholm is Senior Content Strategist at WePay. He has previously held content and editorial roles at Yahoo, Microsoft, IDG and the BBC.

More blog posts by Owen Linderholm