FundRazr is a global crowdfunding platform that manages donations to over 40,000 campaigns, totaling over $50M to date. As they look to grow their business, they will continue to rely on payment providers to help them expand their offerings and simplify the user experience. In late 2013, WePay partnered with FundRazr to help improve payment processing across the platform.
In the crowdfunding industry, growth increasingly means tailoring your site to the mobile audience. FundRazr is working to do just that from every angle. They have made improvements in their payment process and have put a serious focus on responsive design. However, the company credits WePay for the success of their mobile payments. The partnership with WePay drastically simplified the payment process on mobile devices, resulting in a 73% increase in successful mobile payments since launching WePay last year.
“WePay has allowed us to significantly increase our conversion rates, simply by partnering with them,” said Bret Conkin, Chief Marketing Officer at FundRazr. “Our relationship with the WePay team has been vital thus far and we will continue to rely on them for campaign payment processing going forward.”
So far this year, WePay has 10% more successful payments than other payment providers on the FundRazr site. This is critical, particularly as FundRazr looks to break into the business crowdfunding landscape later this year with a suite of solutions designed for startup, idea-stage companies and others in the business community. The company is developing ‘white-label crowdfunding’ where FundRazr software can be integrated into other websites to turn them into a crowdfunding portal. And, they’re working towards partnering with corporations to provide them a platform to donate to campaigns of charities they support, start their own, or donate rewards or fees to existing campaigns.
We couldn’t be more excited about FundRazr’s plan for growth—or pleased they see us as a critical ally to help them get there.