It’s still summer but the signs of the upcoming seasons’ change is everywhere. It’s time for Back To School. Back To School is a catch phrase that signals the end of summer and a time to wrap up summer trips, vacations and activities. It’s a rush to get the final days and last rays at the beach and a frenzy to get the latest gear for all the grades.  It is the time to start thinking of the more serious thoughts of getting back to studies and work.

Back To School is not just a phrase to put frowns on kid’s faces its one that can really put a smile on the face of small business owners… and light up their bottom lines. Back To School is not just for small businesses that are selling notebooks and athletic shoes it serves as an absolute trigger for the next phase of retail, a season to end the summer slump and gets people back in the stores.

All businesses benefit from the Back To School season. The signal that it’s time to get back to school also means getting back to business for everyone:

• vacation season is over and people are concentrating more on work
• moves are over and kids are getting registered at new schools
• a complete workforce is back on the job
• the workplace is more settled and productivity rises back to normal
• people are serious about shopping and interested in new fall fashions and arrivals
• shoppers are out in stores and all retailers benefit

Although it still may be 100 degrees where you live the psychological Back To School button trips a mental switch.  Confidence is everything when attracting today’s consumer and the signal of a new season means there is hope on the horizon. Fall activities and events all let people know that the season has changed even before the weather turns.

Back To Marketing

Back To School marketing and promotions are not just for school suppliers but a marketing opportunity for creative entrepreneurs on Wepay Stores and other venues.  Just about any product or service can benefit from the jump start of a new season.

Back To School means a fresh start

• A fresh start is the reset button for Health Clubs and health foods, entice customers to start over when school starts
• Clean up! Services from carpet cleaning to teeth cleaning benefit from seasonal specials
• Non-profits should encourage ‘out with the old’ campaigns as kids get new clothes
• New wardrobes are in order for all ages, people are replacing summer outfits
• People already have an eye ahead to the Holiday season
• Time for new internal campaigns and sales promotions

Back To School, not just for kids

Parents will have more free time once the kids are back in classes so think of targeting them with your own particular Back To School promotions.

• Salon and Spa services run specials for Moms
• With the kids out of the house it is time to think of home fashion updates with new Autumn colors
• Remodeling and refurbishing starts, time for winter weather and Holiday preparations
• Fall is on the horizon and events like football and homecoming are on people’s radars for parties and entertaining

Even though Back To School can be met with some frowns and foot dragging for the younger set it can be a boon to business. No matter what kind of business you are in, jump into the next quarter and into some promotions to make the best of the switch of seasons.