Product photos give your customers a chance to see what they are buying. They are designed to draw in buyers and help them make decisions at the same time. The better the photos, the better chance you have to persuade a potential customer to click the “buy” button! That is why it is important to take outstanding and memorable product pictures every time you post something to sell. Here are five easy-to-follow tips for taking perfect product photos.
1 – Use Great Lighting
Lighting can change the color, vibrancy, and visual appeal of your products. Ideally, you need to use professional studio lights with daylight white bulbs. If you are selling outdoor furniture, you may want to take photos right before the sun sets. That will provide under-lighting for your photos, making your products look amazing.
2 – Use a Neutral Background
You want your products, not the accessories and bright colors you have in the background, to be the focal point of your photos. Use a clean white sheet to create a backdrop for your photos, or find a neutral wall to shoot in front of. You may also use a black or brown background if your items do not show up well on white.
3 – Use a High Definition Camera
You will have to spend a lot of money for a good camera, but that will be money well-invested. Look for the highest resolution you can afford so your pictures can look crisp and professional. You don’t have to spend $1,000 for a single camera, but a couple hundred dollars will greatly improve your chances of getting a good camera.
4 – Take Multiple Photos
Take several pictures for every session so you have options to choose from. You won’t be able to use all of them, but it is better to have too many options than not enough.
5 – Showcase Important Features
Think about what you want to show off in the photos, and focus on capturing that early on. If you have an interesting graphic or an impressive shape that you want to emphasize, make that the first thing people see when they look at the photo. This will maximize your chance of making a sale.
Follow the tips above very time you take photos of your products, and you will surely improve your profit margins in your WePay Store or other ecommerce venture. All you have to do is master the process… and repeat!