Getting people to believe in your life’s dream is sometimes tough, but getting them to part with their hard-earned money in support of it is another challenge entirely! However, there are a few tips you can try that may sway them in your direction. With WePay’s help you’ll be in business in no time flat with dollars to spare.
Hold an Event
We’ve recommended this to organizations and nonprofits in the past, but there’s absolutely no reason holding an event couldn’t work for a business. After all, the goal is essentially the same: convince others why they should give money to something they’ve never heard of before. Whether that’s a gardening project in the city or your new toy store, Joe the Bartender needs to know why he should care.
An event is a perfect opportunity for this. The very fact that you’re holding an event (as long as it’s an interesting one) will draw people in. While they’re there, you can tell them to their face why your new venture is the best idea since sliced cheese (forget bread).
Another thing your future benefactors will appreciate is seeing exactly where the money’s going. Often when we contribute to a cause or business venture it’s hard to tell where the funds go. Not so when they’re standing right there asking! Plus, while you’re at the event, you can show them how easy it is to fund your dream through WePay.
Friends & Family
Pop Quiz: Who do you ask first and foremost for money when trying to raise it for your business? If you read the subheader, you know the answer: friends and family! It’s not just a cell phone plan – your friends and family will naturally listen to you, at least for a little while. But you still have to convince them like anyone else.
One of their first excuses is they don’t know how to get the money to you, or it’s too complicated. With WePay, those excuses just melt away! In just a few steps they can send money to their favorite nephew or college roommate and you can open your doors.
You may not think your cousins or best friend from high school will be willing to part ways with their hard-earned paycheck, but it’s worth trying. In any case, they can at least share your news with THEIR friends and family, reaching more eyeballs.
Giving Thanks While It Happens
There was a recent campaign that did something rather genius (yet simple). Every day the company would thank, on their website, everyone who gave money to the cause. Not only was this really nice, it also gave those benefactors an incentive to share the “thanks.”
When this happened, even more people saw the fundraising effort, and they also noticed that their friend had already contributed to it. This potentially stirs up some feelings of competitiveness, as they don’t want to look like they don’t care about a cool cause.
Also, if their friends are contributing, it probably means it’s trustworthy, and therefore safe to hand money over. Works on all sorts of levels…and did we mention it’s just plain nice? A little gratitude goes a long way!
