According to the Giving USA Foundation and the Center on Philanthropy at Indiana University, there were $290.89 billion worth of contributions made by American individuals, corporations, and foundations in 2010. It’s clear that there is no lack of giving to others in need, but with so many causes out there vying for people’s hearts (and pocketbooks) online, how does your webpage cut through the clutter and get noticed?
As the easiest way to raise money online, WePay collects millions of dollars worth of donations each week, raising money for everything from tornado relief, to honeymoons, beauty pageants, and college funds. From this diverse and thriving customer base, we’ve compiled a list of the best tips for how to get donations and get your cause the notoriety it deserves.
Tip #1: Include a photo
Campaigns that included a photo were nearly 30 percent more likely to receive donations over those that didn’t.
Tip #2: Create a deadline
Campaigns that included a definitive end date were 10 percent more likely to receive donations compared to those that didn’t.
Tip #3: Don’t be self-absorbed
Campaigns that mentioned “we” or “us” in the description compared to those that used “I” were more likely to receive donations by 10 and 12 percent, respectively.
*Graphs show donation campaigns that received money, plotted against the average 25 percent of donation campaigns that receive money.
Tip #4: Choose your words wisely
Campaigns that talked about “Christ” beat out “God”, “Bless” and “Jesus”. Also, using term “team” gets more traction than “group”.
Tip #5: Get excited!!
Campaigns that include an exclamation point in the description increase the chances of getting donations, and two explication points makes it even more likely. Watch out for exclamation overkill – four is too many, although three do not seem to make a difference.
Tip #6: Be bold
If you include bold text or a link to something you’ll likely fare 42 percent better than average for donations.
What are you waiting for? Sign up to raise money for your cause today!